ABOUT MEGYN
I didn’t set out to become a
sustainability expert.
I was running I was running a successful marketing business on the Sunshine Coast, comfortable and busy. I loved my clients and provided a great service but the work started to feel empty.
THE TURNING POINT
Climate data and images I couldn’t unsee.
The turning point came while researching for a campaign. I stumbled across climate data and imagery I couldn’t unsee. I realised how I had unknowingly contributed to climate change and knew I had to change direction even though the idea of starting again was genuinely terrifying.
The contrast between what I was doing professionally and what the world actually needed hit me hard.
I stopped taking new marketing clients and threw myself into learning. I joined a sustainable organisation, found my footing and eventually developed what became the EARTH sustainability management system.
THE EARTH SYSTEM
Built from frustration. Proven in business.
The EARTH System came from the frustration of trying to decipher all the information myself, working through the complexities and thinking “it can’t be this hard.”
It didn’t come from a think tank or a compliance checklist. It came from years of business, administration and legal experience and the frustration of trying to translate what scientists, accountants and regulators had written into the reality of running an organisation. The knowledge was there. What was missing was business-first thinking.
EARTH is a practical framework for businesses that need to act on climate without losing sight of commercial reality. I wrote the book and the response from business leaders confirmed I was on the right track.
THE BACKGROUND
More than one expected turn.
I won’t pretend it has always been easy. Sustainability is a complex industry with plenty of apathy and outright opposition but that’s never been a reason to stop.
Before marketing, I spent years in legal administration and went on to lecture at tertiary level, teaching web design to business owners and students. I hold qualifications in information technology, sustainability, training and project management and have a track record of successfully implementing quality assurance systems.
That background across law, technology, education and systems thinking shapes how I approach sustainability: methodically, practically and with a genuine belief that people can learn and change when you meet them where they are.
I’m not interested in sustainability reporting just for the sake of it. I want businesses to make real changes that stick and make a significant difference, not just for today but for the generations who’ll inherit what we leave them.
GIVING BACK
My values in practice.
Outside of work, I aim to live what I teach. I’ve spent years volunteering in the sustainability space, including five years as President of Cleantech Industries on the Sunshine Coast, where I also created the GreenX Talks Conference and Expo.
I offset my own carbon emissions through local reforestation projects and quietly support causes I care about: DV Connect, The Smith Family and Rural Aid.
The Sustainable Development Goals (SDGs) I’m personally aligned with are Climate Action, Sustainable Cities, Gender Equality and Partnerships for the Goals.
I currently serve as Lead of the Environment and Sustainability Committee for the Sunshine Coast 2032 Olympic and Paralympic Games.
If any of this resonates,
I’d love to hear from you.
You can reach out directly or find me on LinkedIn or YouTube at @ClimateBusinessWithMegyn where I’m on a mission to give my knowledge away to people who choose to make a difference.
Megyn Carpenter
megyn.com.au
Sustainability, simplified. For the leaders and advisors who need to act now.